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Segmentation Targeting & Positioning Examples

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This article discusses segmentation, targeting and marketing (STP) by discussing each of the three elements of STP separately. It answers the questions: What is market segmentation?, What is targeting?, and what is positioning?. Among other things, using industry and company examples, the paper discusses:

  • The aims/objectives of segmentation and positioning;
  • The bases/factors for segmentation and targeting
  • What is/should be done during segmentation, targeting, and positioning
  • The factors that should be considered in coming up with market segments
  • The main targeting strategies
  • Factors for consideration in targeting
  • Application of STP; Volkswagen (VW) case study.
  • NB: Companies specifically mentioned Volkwagen & L’Oréal

Here is a preview of the paper

Product Details:

Title: Market Segmentation, Targeting & Positioning (STP) With Industry Examples
Publisher: SolvitOnline
Year: 2019
Document type: Research paper /  Example paper
Total Pages: 15
Word Count: Approx. 4,085 (Excluding Title page and References) 
References: Included
File Type: PDF

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Description

Segmentation Targeting & Positioning Examples

Market Segmentation Targeting & Positioning Examples
Title: Market Segmentation, Targeting & Positioning (STP) With Industry Examples
Year: 2019
Document Type: Research Paper
Total Pages: 14
Words: Approx. 3770
File Type: PDF
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2 reviews for Segmentation Targeting & Positioning Examples

  1. Isabella

    Wonderful. Keep it up! I can’t say more.

  2. Leo

    I needed three different industry examples of stp. At least I got good examples from this article; volkswagen was particularly comprehensive. I hope there will be more of such examples coming.

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